A funny article by David Needle was released on Internet.com Daily recently (http://www.internetnews.com/ent-news/article.php/3577496). He talked about the the 'Funny Path to Today's Apple', and yes, it's quite funny...I guess the author is a fans of Apple and Steve Jobs. True, the history and development of Apple has been dramatic and innovative. I admire the CEO a lot how he could have turned the business into a sexy and trendy one. He is an architect, a designer and a businessman, and he catches the breath of consumers which makes him a successful one. Looking back to the debut of Apple when it first released LISA (Local Integrated Software Architecture) in 1982, it just commenced the computer era. It's DOS or Windows who echoed its move and began our information stage. Apple marketed its Macintosh wave shortly after LISA. If you look again to the ad campaign of Apple Mac in 1984 (http://www.uriah.com/apple-qt/1984.html, of course this is in Quicktime format), you would see the kind of futuristic declaration was so sci-fi and gothic. It did have an expressive sensation of people becoming the slave of the computer. Perhaps the ad had impacted quite some thereafter famous film makers.
As Steve said, '...Apple was founded on April fools day in 1976. We thought that was funny at the time...'. Simply be funny and innovative. You may be successful.
p.s. the script of the 1984 campaign is worthwhile reviewing again...
'Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail! '
Aucun commentaire:
Enregistrer un commentaire