Affichage des articles dont le libellé est apple. Afficher tous les articles
Affichage des articles dont le libellé est apple. Afficher tous les articles

jeudi, décembre 07, 2006

The inconvenience & the habit...(7/12)


As planned, I went to see the film tonight. Featuring Al Gore is one of the reasons I went for it, and it was also interesting to view a documentary about the greenhouse effect...in Paris, I found that the film was still screening at l'Entrepot (a cinema which I have not gone for more than one year), and so everything appeared to be perfectly for a Thurs evening. On the same day, I talked to my colleagues about skiing. It is a good proposal for a family to spend an enjoyable Christmas. The situation for 2006 is that the weather is quite warm in France, and there is not yet any snowfall up till this second week of December. The skiing operators are facing a headache at those 'uncapped' skiing sites on the slope. I understood that the weather was getting warm globally, and that it was something 'reasonable' to me (or to others too perhaps). This is global warming that exists, ok...what I thought was that within a week or two, there should be some snow so that people can still go for their sporty vacation as scheduled at year end. But who guarantees actually?
I went to see the film in the evening. It was like a lecture rather than a film. Quite intensive and precise, the documentary pinpointed the situation in our world. True, we know a general concept about the issue and the possible impact, but a more scientific approach with data support would be a good approach to such a documentation, and there we got. I admire Al Gore's passion and will to work on the issue, disregarding any interpretation of his political and commercial intention. He may be right to do a film rather than preaching thousands times around the world. The approach applies to Hawkings too as he is doing his time theory on screen now. The film was a bit heavy but it was smoothly edited and presented. There are three things I got from watching the film: an update and recognition of the greenhouse effect issue, a good memory of the geography lessons I had in secondary school and a move by the charismatic presentation of Al Gore. Some remarks about the current capacity of Al Gore...he is actually one of the board directors of Apple and an advisor of Google. You will therefore understand more about the filming touch of Davis Guggenheim on the ibook etc. The atmosphere and comfort of l'Entrepot is always a stroke of film fans. There is a website of the documentary at climatecrisis.net but disappointedly there is not much additional information about the issue. The trailer of the documentary was a failure to me, as it projects exaggerated images of the disastrous moments that is simply like a copycat of one for the day after tomorrow. This is one of the few trailers that I have seen worse than the film itself.
At this same day, a tornado hit London...true or not the observation as per Al Gore?
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I still recall the first exhibition I visited in Paris last year at Villettes, and it was one on global warming. How ironic that I conclude my stay here with the same issue. Old problems always exist.

lundi, janvier 16, 2006

The Forbidden Fruit for Information...(16/1)


A funny article by David Needle was released on Internet.com Daily recently (http://www.internetnews.com/ent-news/article.php/3577496). He talked about the the 'Funny Path to Today's Apple', and yes, it's quite funny...I guess the author is a fans of Apple and Steve Jobs. True, the history and development of Apple has been dramatic and innovative. I admire the CEO a lot how he could have turned the business into a sexy and trendy one. He is an architect, a designer and a businessman, and he catches the breath of consumers which makes him a successful one. Looking back to the debut of Apple when it first released LISA (Local Integrated Software Architecture) in 1982, it just commenced the computer era. It's DOS or Windows who echoed its move and began our information stage. Apple marketed its Macintosh wave shortly after LISA. If you look again to the ad campaign of Apple Mac in 1984 (http://www.uriah.com/apple-qt/1984.html, of course this is in Quicktime format), you would see the kind of futuristic declaration was so sci-fi and gothic. It did have an expressive sensation of people becoming the slave of the computer. Perhaps the ad had impacted quite some thereafter famous film makers.
As Steve said, '...Apple was founded on April fools day in 1976. We thought that was funny at the time...'. Simply be funny and innovative. You may be successful.

p.s. the script of the 1984 campaign is worthwhile reviewing again...
'Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail! '