During my stay at Algiers, I did not really see any structured consumer retail markets except the debut Carrefour in the country at Hussein Dey... Being a country with a population of over 32 millions, the stablised political status at this moment allows a prosperous economic growth. The country achieved over 7% GDP growth last year. Being the second largest country in Africa, Algeria is affluent with energy reserve including oil and gas. Their GDP per capita goes the second in Africa after South Africa. Well, from the figures, it is a place with market potential. Apparently, consumer products are under great demand in the region but there is not many established boutiques and outlets for the consumers to buy. The new Carrefour shop, opened since 3 months ago, functions in a promising manner. The influx of families and shoppers to the 4-storey shop during my visit reveals that the hypermarket is going the right way. There is an estimated number of visiter around 30,000 going to the store everyday. The premier shop is having a floor area of 3000sqm and indeed it is more a testing ground for the group to investigate the market and the demand in the region. The group plans to establish about 18 hypermarkets by 2012 in Algeria. Touring the different sections of the store, there are imported audio visuel products from China or electrical appliances and parts form the Eastern Europe. According to Carrefour, around 70% of the products on shelf are local products. Among other local competitors would be Promy, Mehri and Cevital who plan to open hypermarkets in the city.
By the way, I got a best buy at the shop too. It's a bag of 1kg rice pack from Thailand, and it costs only 0,50 euro, incredible!! In return, I spent my much effort to bring it all around from Algiers back home. The impressive packing with a Chinese word of "SVP" is indeed a chic fusion!
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