Apart from the controversial dispute with the US Budweiser on the use of its brand name, Budweiser Budvar from Cesky Budejovice is a beer producer who has been working hard its widening its business scope in the world market...The visit to the museum of the beer house was interesting as it provides a means to explore not only the history about the beer but also the economy of the region (formerly the 'Czechoslovakia' or CSR) in the early 20th century. The exhibition at the museum has a brief introduction about the local production of beer in CSR as well as the export strategy and development of Budweiser Budvar to other countries and regions.
The findings from the visit supplements the tour I did at Pilsner's museum at Plzen. Both beer companies had a renowned history during the era of CSR. In fact, CSR during the 1920's was one of the top 15 economies in the world, and beer business was one illustration about its economy and its influence to the consumer market in the world, or more significantly in Europe. Resembling the development of media and marketing in US, advertising and publicity of the two beers revealed from the posters and ads shown in both museums demonstrate how the two corporations actually perceived advertising and imaging as an important tool to promote their products 'worldwide'.
Femininism, logos and trademarks, localised languages and soft selling, partnership with associated restaurants, caligraphy, lifestyle, exoticism etc...these were all the approaches Budweiser Budvar used in its advertisement, and obviously these are all the good materials for a reserach on the social development in the CSR as well as beer as a consumer products in the last century.
By the way, when you look at their ad poster they developed for the Asian market with the Chinese slogan posted at the top of the page, you could simply smell how good the promoter was in their good old days.
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